The marketing mix is the set of marketing tools or tactics that businesses use, to sell and promote their products and services to the target customers. The selling and promotion of the product need proper management with the help of several elements, to build up a...
The concept of “marketing mix” is firstly introduced in 1960 by E. Jerome McCarthy. He was a professor and author of “Basic marketing: a managerial approach”, which was the most famous book in all universities. Hey! Are you a marketer? I have a...
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